Cover photography and editing for 'Mind Off' by Carlita, WhoMadeWho & Orsay (Ninja Tune). The single was unveiled at an invitation-only Audemars Piguet event during Milano Fashion Week and accompanied by a limited-edition vinyl pressing.
Creative Direction
Creative direction across music, culture and fashion, shaping visual worlds from first concept to final audience touchpoint. For music, this means leading the full life of a release: artwork, social strategy, campaign assets, music videos, merchandise and collaborations, aligned with label and artist teams. The same thinking extends into brand campaigns, editorial and moving image, with every execution held together by one clear point of view.
DJ Tennis
Full creative and artistic direction across visual identity, styling, partnerships, communications, flyers and special projects.
DJ Tennis
Full creative and artistic direction across visual identity, styling, partnerships, communications, flyers and special projects.DJ Tennis: Creative & Artistic Direction
Full creative and artistic direction for DJ Tennis, shaping every expression of his world across identity, styling, partnerships, communications and special projects. We manage the creative life of the artist across every public and commercial touchpoint. The work includes defining his visual aesthetic, directing flyers and campaigns, shaping styling, developing brand and cultural partnerships, coordinating interviews and communications with Infamous PR, and assembling the right designers, photographers, filmmakers and collaborators for each project. Working alongside PR, brand and partner teams, we structure opportunities, align the creative scope and translate Manfredi Romano's point of view into work that feels coherent, unexpected and unmistakably DJ Tennis.
At a glance
- 360°artist creative direction
- 44 LABEL GROUPfashion partnership
- Nikebrand partnership
- Infamous PRcommunications collaboration
44 LABEL GROUP Partnership
Creative direction and coordination for the DJ Tennis and 44 LABEL GROUP partnership, connecting fashion, music and artist identity through one coherent visual language. We shaped the collaboration across concept, styling, campaign imagery and rollout, aligning the artist, fashion partner and creative contributors while protecting the individuality of both worlds.
Nike Partnership
Creative partnership direction for DJ Tennis and Nike, aligning the opportunity with his identity, audience and wider artistic world. We work with the artist, PR and partner teams to shape the creative approach, define the scope, coordinate communication and deliver a partnership that feels credible to both DJ Tennis and the brand.
Visual Identity, Styling & Communications
One consistent artist world across tour flyers, styling, portraits, partnerships, press and public communication. We guide how DJ Tennis looks, speaks and appears across platforms and cultural moments. In collaboration with Infamous PR, we shape interview opportunities, messaging and press materials, ensuring that communication carries the same intelligence, humor and visual point of view as the artist himself.
Selected Editorial
Release Campaign Design
Complete campaign worlds for music releases, aligning label and artist teams across concept, artwork, social strategy, physical editions, merchandise and rollout.
Release Campaign Design
Complete campaign worlds for music releases, aligning label and artist teams across concept, artwork, social strategy, physical editions, merchandise and rollout.Audemars Piguet × Ninja Tune
Life and Death
We design complete release campaigns for Life and Death, building a visual and strategic world around the music rather than treating the cover as an isolated output. In close dialogue with DJ Tennis, the label team and each artist's team, we define the concept, visual language and release narrative, then translate them across artwork, vinyl packaging, campaign assets, merchandise and social media. We coordinate photographers, graphic designers and collaborators, guide feedback and approvals, and carry each release from first idea through final rollout. Analog photography is a recurring foundation for the label's visual identity, giving the catalogue a recognizable thread while leaving space for every artist and release to feel distinct.
Jordan Brando: Fixation
Vinyl cover and physical edition for Jordan Brando's Fixation on Life and Death. The artwork turns a charged club photograph into a complete sleeve system, pairing saturated nocturnal color with contour-line graphics across the cover and record labels.
Selected Life and Death Releases
Higher Ground × Life and Death
Co-creative direction with the Higher Ground team for Diplo (Life and Death Remixes), translating the collaboration between the two labels into one connected release campaign. Working across Higher Ground, Life and Death and the contributing artist teams, we aligned the visual direction, feedback and delivery for the remix package. The campaign extended across digital release assets, a limited 12-inch vinyl edition and the Tripping merchandise drop, creating one visual system across music and physical product.
Music Videos
Artist-led concepts, treatments and moving-image work carried from first idea through shoot, edit and release.
Music Videos
Artist-led concepts, treatments and moving-image work carried from first idea through shoot, edit and release.Music Videos
We lead music videos in partnership with each artist team, translating the release concept into treatments, moodboards and a clear visual language. From director and editor selection through shoot coordination, on-set direction, post-production and final cut, we keep every film and moving-image asset connected to the wider release campaign.
Jordan Brando: Fixation
Creative direction for Jordan Brando's Fixation music video, extending the release's restless, nocturnal visual language into moving image. Street-level observation, motion and raw city texture carry the campaign from the physical record into a film world that feels immediate, atmospheric and connected to the music.
DJ Tennis: Misbehave
Tenashee: Blink To Check It's Real
DJ Tennis & Eliza Rose: Playa Paradiso
AI Cinematography & Creative Direction
AI-led moving-image worlds for artists, labels, brands and cultural projects, developed in partnership with Orb Studios.
AI Cinematography & Creative Direction
AI-led moving-image worlds for artists, labels, brands and cultural projects, developed in partnership with Orb Studios.AI Cinematography & Creative Direction
AI-led moving-image worlds for artists, labels, brands and cultural projects, from first concept through final delivery. We use AI as a cinematographic tool to develop original visual languages, treatments and image systems with a clear point of view. In partnership with Orb Studios, the work brings together creative direction, world-building and a considered production process, ready for campaigns, music, fashion, culture and moving-image projects.
Orb Studios · creative partner
Cold Hands · DJ Tennis & M-High
AI cinematography and creative direction for Cold Hands by DJ Tennis & M-High. A release film built through an artist-led visual language, translating the atmosphere of the track into moving image in partnership with Orb Studios.
Merchandise & Collaborations
Creative direction and project leadership that turn the label's vision into merchandise, design collaborations and physical objects.
Merchandise & Collaborations
Creative direction and project leadership that turn the label's vision into merchandise, design collaborations and physical objects.Life and Death: Merchandise & Collaborations
We direct Life and Death merchandise as an extension of the label's creative identity, turning ideas and collaborations into pieces people want to live with. Starting with DJ Tennis's vision, we shape the concept, build the creative structure and translate the idea into a clear brief. We bring together collaborators and graphic designers, coordinate feedback, materials and applications, and guide the process from initial sketches to production-ready designs. The result is merchandise that carries the same point of view as the music, campaigns and events.
TEILE × DJ Tennis × Moon Armada: TOYYY 2.0
Creative direction and collaboration leadership for TOYYY 2.0, a collectible multi-effects instrument developed with TEILE and Moon Armada. Part studio tool, part character and part design object, TOYYY brings reverb, delay, ring modulation and other effects into a playful physical form. We helped translate DJ Tennis's vision into the Life and Death edition, aligning the collaborators, visual identity, product storytelling and launch assets around one unmistakable object.
Death by Toys × Life and Death: Rave Starter Pack
Creative direction and collaboration coordination for a limited-edition collectible that turns the rituals and beautiful chaos of the dance floor into an irreverent object. Created with Death by Toys, the handcrafted Rave Starter Pack reframes familiar nightlife details through humor and miniature design. We shaped the collaboration, creative brief, visual alignment, approvals and rollout so the piece felt instantly recognizable to the Life and Death audience.
DJ Tennis × Harding Lane: Signature Caps
Creative direction and collaboration management for the Double Vision and Third Eye caps, translating DJ Tennis's eye motifs into distinctive, wearable signatures. Developed with Harding Lane, the collection carries the artist's visual language into carefully produced organic-cotton caps. We coordinated the partnership, product application, feedback, approvals and launch presentation while keeping the concept direct, playful and unmistakably connected to DJ Tennis and Life and Death.
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For creative direction, senior creative project leadership, visual strategy and cultural projects.