Senior Creative Project Leadership

Creative project leadership + creative direction for Seth & Manni's, the Ibiza restaurant and bar by Seth Troxler and DJ Tennis. We led the project from construction through launch, coordinating architects, contractors, suppliers, budgets and timelines while shaping the brand identity, visual direction, press strategy, social media, merchandise, collaborations and the overall aesthetic of the space.

• Creative Project Leadership: architects, contractors, supplier coordination, budgets, timelines and launch delivery
• Creative Direction: brand identity, visual direction, press strategy, social media, merchandise, collaborations and the aesthetic of the space

Creative project leadership, booking direction and brand experience for Life and Death events, translating the label's identity into cultural experiences for 500 to 15,000+ people. From intimate gatherings to landmark festival takeovers, we shape each experience from first idea to final guest arrival. The work brings together artist booking, creative direction, social media strategy and close collaboration with local promoters to define the venue, flow, partnerships and details that make every edition feel unmistakably Life and Death. Across every scale and city, we protect the brand while adapting it to the local culture, building experiences that feel coherent, surprising and alive. Selected partners and venues include MOGA Festival, Knockdown Center in New York, FOLD in London, Voodoo Village and Panorama Bar, among others.

• Creative Project Leadership: local promoter partnerships, experience planning, venue coordination, timelines, production alignment and on-site brand representation
• Booking Direction: artist booking, lineup curation, negotiations and programming
• Creative Direction & Social Strategy: brand identity, campaign direction, social media strategy, audience rollout and visual consistency

Creative project leadership + art & booking direction for Rakastella, the Innervisions × Life and Death sunset-to-sunrise festival on Miami's Virginia Key. Across five editions, we led the festival from concept to delivery for 8,000 attendees, overseeing production, timelines, teams and on-site execution while shaping its visual identity, stage and site design, artist booking and merchandise. We also curated the details that made the world feel discovered: hidden Hi-Fi spaces, speakeasy bars led by guest mixologists, art installations and a coordinated drone show created in partnership with Amsterdam's Drone Stories.

• Creative Project Leadership: project planning, teams, timelines, production partners, experience delivery and on-site execution
• Art & Booking Direction: visual identity, stage and site design, artist booking, lineup curation, merchandise, experience curation and Drone Stories partnership

Brand, Merch & Installation

Creative project leadership + art & booking direction for PL0T, a fourteen-year Miami cultural platform creating intimate, transportive experiences for 200 guests and large-scale gatherings for up to 10,000. We shaped each experience from first idea through the final moment: finding unexpected spaces, building the atmosphere, coordinating production, curating artists and lineups, and directing campaigns that invited people into a world rather than simply an event. Across fourteen years, PL0T introduced artists, connected communities and helped shape a lasting Miami scene.

• Creative Project Leadership: experience planning, venue discovery, production coordination, timelines, partners and delivery
• Art & Booking Direction: atmosphere, talent booking, lineup curation, campaign direction and promotion

Ben UFO, DJ Tennis, Dixon, Marie Davidson, Motor City Drum Ensemble, Palms Trax, Nicolas Jaar, Richie Hawtin, WhoMadeWho, Eris Drew, Octo Octa, Âme, and more.