Social & Brand Strategy

A visual and editorial identity that treats her feed as a body of work, not a content stream. The concept, "Pretend It's a City: Paris," is a Fran Lebowitz-inspired insider's portrait of Paris, shot on analog film. Six recurring formats, a consistent editorial voice and built-in editorial tests keep every post on-brand, positioning the project closer to cinema than influencer culture.

• Social & Brand Strategy: platform strategy, editorial positioning, recurring content formats, voice and feed architecture
• Creative Direction: campaign concept, series development, analog photography and visual consistency

https://www.instagram.com/p/DXusWYOjXjA/

https://www.instagram.com/p/DY45zu0DToC/

https://www.instagram.com/p/DZ9e1_4DRxC/

Creative direction across visual identity, social platforms, and campaigns: shaping how one of electronic music's most distinctive voices shows up, from feed to stage to the moments in between.

Featured campaign: "Disposable Diaries": at his shows, fans are handed disposable film cameras and one mission: shoot the night from their point of view. Their rolls become his next posts: content made by the community it's made for. The campaign turns passive followers into collaborators, builds a database, and produces imagery no brand shoot can fake.

• Social & Brand Strategy: artist identity, platform strategy, content pipeline, campaign rollout and community building
• Creative Direction: visual world, campaign concept, photography curation, music videos, collaborations and merchandise

https://www.instagram.com/p/DW9atS0Ct3f/

https://www.instagram.com/reel/DZ-VbyuqUCc/

https://www.instagram.com/reel/DW1iMMBCg_7/

One label identity connecting releases, artists, events and the audience around them. Each release becomes a connected campaign across artwork, photography, moving image, merchandise and social storytelling. A consistent platform voice links artists, releases and events, giving the audience clear ways to discover new music, follow the label's story and stay connected between releases.

• Social & Brand Strategy: release rollout, platform voice, audience development, community building and social storytelling
• Creative Direction: label identity system, cover artwork, photography, moving image and merchandise

https://www.instagram.com/reel/DUa7z6ekWYX/

https://www.instagram.com/reel/DXwyWe7M847/

https://www.instagram.com/p/DZ-VgnwjAnf/

Munchietown lives at the intersection of food and music, its brand built from the ground up. Photo and video directed at live events, then turned into the brand's social presence: from shoot planning to on-site direction to the final feed.

• Social & Brand Strategy: feed strategy, event-to-platform content pipeline, brand voice and community storytelling
• Creative Direction: event image direction, photo and video planning, on-site direction and final curation

https://www.instagram.com/reel/C30gHEHsY-r/

https://www.instagram.com/reel/C38LVR_MKC8/

https://www.instagram.com/reel/C82U0hHgdwo/