Social & Brand Direction
Creative Direction and Social & Branding Strategy for artists, labels and brands in music, fashion and culture — from visual identity to campaign to community.
Gaïa Weiss · Personal Brand Direction
A visual and editorial identity that treats her feed as a body of work, not a content stream. The concept — "Pretend It's a City: Paris" — is a Fran Lebowitz–inspired insider's portrait of Paris, shot on analog film. Six recurring formats, a consistent editorial voice, and built-in editorial tests keep every post on-voice, positioning her closer to cinema than to influence.
Delivered platform strategy, creative concept and series development, content formats, creative direction of the photography.
https://www.instagram.com/p/DXusWYOjXjA/
https://www.instagram.com/p/DY45zu0DToC/
https://www.instagram.com/p/DZ9e1_4DRxC/
DJ Tennis · Artist Creative Direction
Creative direction across visual identity, social platforms, and campaigns — shaping how one of electronic music's most distinctive voices shows up, from feed to stage to the moments in between.
Featured campaign — "Disposable Diaries": at his shows, fans are handed disposable film cameras and one mission — shoot the night from their point of view. Their rolls become his next posts: content made by the community it's made for. The campaign turns passive followers into collaborators, builds a database, and produces imagery no brand shoot can fake.
Delivered artist visual identity and content direction, campaign concept and rollout, ongoing content pipeline (tour, studio, releases), film processing and curation for Disposable Diaries.
https://www.instagram.com/p/DW9atS0Ct3f/
https://www.instagram.com/reel/DZ-VbyuqUCc/
https://www.instagram.com/reel/DW1iMMBCg_7/
Life and Death · Label Identity & Community
Visual identity across releases and platforms, and the community behind it. Artwork, rollout, and the audience conversation live under one creative voice.
Delivered cover art direction, social rollout of releases, community engagement and audience voice.
https://www.instagram.com/reel/DUa7z6ekWYX/
https://www.instagram.com/reel/DXwyWe7M847/
https://www.instagram.com/p/DZ-VgnwjAnf/
Munchietown · Building a Brand World
Munchietown lives at the intersection of food and music — its visual world built from the ground up. Photo and video directed at live events, then turned into the brand's social presence: from shoot planning to on-site direction to the final feed.
Delivered creative direction, event shoot production, content pipeline from event to platform.
