Visual Strategy

Visual Strategy, Project Management, Merchandising, VM Guidelines Creation and Fashion Styling.

Retail strategy, store openings, seasonal windows, pop-ups and installations.

Christian Dior

Seasonal windows, store openings and special retail projects across Paris, EMEA and the Americas.

Christian Dior

Visual strategy and merchandising for Christian Dior across Paris, EMEA and the Americas — store openings, seasonal windows and pop-ups.

Dior x Jonathan Anderson — Spring/Summer Pop-Up, Selfridges London

Boutique storefront windows with cascading grey box installations behind glass at dusk.

In-store display of arched grey boxes framing a shelved wall of accessories and mannequins.

Interior boutique floor in herringbone wood with mannequins and grey box-tower displays.

Wall display of grey compartments holding printed tote bags above a folded-scarf case.

Visual Merchandising: Project management, display strategy, window implementation and styling

New York — 57th Street Reopening

White stone corner storefront with illuminated ground-floor windows at dusk.

Illuminated storefront windows filled with flowering-garden displays and a horse figure.

Window scene of leafy trees, birds and figures amid tall grass behind glass.

Close-up of a floral-covered fawn sculpture in a grass-and-flower window scene.

Framed window box with a necklace on a bust amid blue paper leaves and butterflies.

Visual Merchandising: Project management, display strategy, window implementation and styling

Beverly Hills — Rodeo Drive Special Project

White curved storefront with lit windows, flanked by palm trees at night.

Window display of illuminated snow-globe dioramas beside a white gown on a mannequin.

Miniature figurines in evening wear arranged on a curved staircase model.

Miniature street diorama with a red car and lit storefront at night.

Visual Merchandising: Window implementation, styling and project management

Christmas — Paris, Champs-Élysées & Saint-Honoré

Building facade covered by a large illuminated foliage archway over lit ground-floor windows.

Window display with a foliage-covered winged-horse topiary between two white-clad mannequins.

Storefront window with a foliage butterfly topiary behind two mannequins in white.

Glass case holding moss deer figures and topiary trees with jewellery on a blue ground.

Visual Merchandising: Window implementation, styling and project management

Christmas — Americas

Illuminated swan topiaries flanking a small handbag in a lit storefront window.

Mannequin in a white coat amid illuminated hedge topiaries in a window display.

Visual Merchandising: Window implementation, styling and project management

Dior's Little Theater of the Marvellous — Beverly Hills

Overhead view of white lantern-dress figures on a lit garden set below a tree.

Miniature carousel model on artificial snow with bare lit branches behind.

Miniature figures building a snowman beside a lit tree in a snowy diorama.

Visual Merchandising: Window implementation, styling and project management

Summer — Beverly Hills, Galeries Lafayette & Champs-Élysées

White curved storefront with illuminated display windows at night, palm tree in front.

Window display of two mannequins among stacked grey boxes and hatboxes.

Window with a beaded necklace on a bust framed by stacks of white boxes.

In-store display with a box-covered mannequin figure atop stacked grey boxes.

Vaulted interior with a tower of grey boxes above mannequins and shelved displays.

Window display of three mannequins among stacked grey boxes and printed totes.

Visual Merchandising: Window implementation, styling and project management

Louis Vuitton

Artist residencies, exhibitions and retail concepts developed across Los Angeles and Beverly Hills.

Louis Vuitton

Pop-up stores and installations for Louis Vuitton in Miami, Beverly Hills and the Americas — from concept to opening.

Virgil Abloh Spring/Summer Pop-Up — Miami Design District

Boutique corner with textured white facade and windows covered in multicoloured monogram flowers.

Window display with a mannequin inside a glowing orange mirrored box beside a yellow-tiled walkway.

Interior stair landing with a large iridescent rainbow figure mural and pink and purple floors.

Mannequins in patterned menswear before a wall mural of a chrome rainbow crouching figure.

Showroom with red floor, track lighting and monogram plinths under a pink ceiling.

Visual Merchandising: Project management, production and styling

Miami Residency — Design District

Outdoor display of stacked red shipping containers, giant yellow inflatable sunglasses and a psychedelic mural.

Rooftop maze of red containers marked "DO NOT OPEN" with inflatable sunglasses and cartoon sculptures.

Dusk view of a red-container installation with a rainbow arch and glowing yellow "Vuitton" letters.

Night view into a red container fitted as a boutique with mannequins and lit shelving.

Open red container styled as a boutique with basketball props and a colourful monogram panel above.

Visual Merchandising: Project management, production and styling

Louis Vuitton X — Beverly Hills

White two-storey building with arched windows in pink-to-orange gradients and palm trees along the street.

Dark gallery wall of nine neon-framed lightboxes displaying patterned bags and monogram artworks.

Gallery with vivid coloured niches holding handbags and a large portrait painting on the left.

Gallery cube with mannequins in floral and striped looks set against bright coloured backdrops.

Visual Merchandising: Project management, production and styling

Charlotte Perriand, La Maison au bord de l'eau — Art Basel Miami Beach

Wood and glass beach house with a tented roof set on sand between palm trees.

Timber-lined interior with a stone-top table, log stools and a large potted plant.

Wooden deck under a tented canopy with a lounge chair, log stools and a hanging planter.

Illuminated wood and glass beach house on sand at dusk under a deep blue sky.

Visual Merchandising: Project management, production and styling